My grandfather has been selling tomatoes for as long as I can remember, so I set out to create a brand for him.
A little bit about him: he’s a grumpy man, and anytime he can joke about being grumpy, he will. It’s his favourite hobby. Therefore, I made the logo represent him as his grumpy tomato.
I wanted to maintain a mix of clean design, so what could stand out was his tomatoes. He's been growing them as long as I've known him. As well as, I’ve added mock-ups of social media posts representing a mix of his love for tomatoes and a bit of sass.
The main trouble I ran into was coming up with the copy for the captions. It took a paper full of bad tomato puns, as well as looking for tomato idioms, to come up with captions. As well as creating a video, because I'd never worked with the medium before. So, a few YouTube videos later, I was able to piece together a reel.
